branding / exhibition

"What's the difference between cheese and America? If you leave cheese out for 200 years it will eventually develop a culture." Oddly enough, this quote was the inspiration for my senior thesis exhibition project. Although America never truly developed a culture like other long-standing empires, the mid-century design movement marked an era where designers embraced a singular cultural aesthetic that developed into a recognizable atmosphere for the American zeitgeist. Vital's was created to celebrate the lives of these designers, and all of their historical work.