Vital's Bar and Lounge is a branding project and exhibition completed for my senior thesis. The Vital's brand was designed to honor and celebrate the mid-century modern design movement, as well as the designer's who pioneered the current world of graphic design. Organic, funky illustrations and typography reflect the personality imbued into the mid-century designs used to bring Vital's to life. Collateral created includes custom engraved wooden wall menus, posters, printed paper menus, napkins, coasters, and additional brand illustrations.